Digital Communication forms a substantive part of the strategic output of the Communication and Advocacy Section. It is also an essential component to the overarching goals contained in the UNICEF Communication and Advocacy Strategy as UNICEF seeks to a) nearly double its supporter bases to engage 100 million individuals to volunteer, advocate and engage and b) create platforms and opportunities for children and young people to drive progress and demand accountability. Digital platforms are frequently used by influential and/or youth audiences in Ghana. More than 50 percent of the population of Ghana use the internet and 26.1 percent of the population are active social media users. As such this role provides an important function to communicate and advocate around children’s issues, build social movements, and influence policy makers. The position of Digital Communication Officer - which reports to the Chief, Advocacy and Communication - plays a strategic role in the UNICEF Ghana Country Office.

Duties and Responsibilities:

Responsible for digital advocacy :

• Lead content creator and editor for UNICEF Ghana
• Responsible for ensuring online donor visibility and recognition
• Manage U-Report
• Ensure regular monitoring and reporting of activities

Key functions, accountabilities, and related duties/tasks:

• Managing Digital platforms: UNICEF Ghana's digital communication channels – website, social media, and U-Report portal – are well maintained and up-to-date at all times. This will be done in support of the digital communication strategy, regional and global campaigns and priorities, and to support donor visibility, and – where necessary fundraising efforts. Questions or comments posted by users are responded to in a regular and timely manner.
• Digital advocacy: The Digital content is produced and published according to timelines set out in the editorial calendar, adapted to make best use of each digital channel. Social media campaigns are planned and delivered in line with UNICEF Ghana’s key advocacy priorities. Social media campaigns also support – where appropriate – UNICEF Global thematic priorities.
• Lead content creator and editor for UNICEF Ghana social media accounts and website, refining and growing quality content, audiences and engagement. Plan and coordinate social media content across several platforms. Identify new opportunities to continually improve our presence across digital platforms to deepen engagement with supporters.
• Relationship management with key social media influencers and online youth advocates: an engagement strategy with social media influencers and online youth advocates is regularly updated and implemented, yielding strong initiatives.
• Online Donor Visibility and Recognition: The position holder will be responsible for adequately ensuring the online visibility for strategic donors and work with the Chief, Comms & Advocacy and the Communication Specialist on other channels (offline/traditional) for further donor visibility and recognition.
• Ensure regular monitoring and reporting of activities to ensure maximum impact and continuous improvement of UNICEF Ghana’s digital communication efforts. Results and reports are prepared and shared on a timely basis.

To join our team as an advocate for every child you will have…

• University degree in Communications, Journalism, Public Relations, or a related field.
• A minimum of two (2) years of practical professional work experience in communication, print and broadcast media, or interactive digital media at the national level.
• Fieldwork experience · Exceptional communication and organizational skills
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
• Strong understanding of photography and presentation software
• Experience using PPC platforms (e.g. Facebook, Twitter, YouTube) · Experience with optimizing dynamic content for database-driven web sites · Solid analytical skills with key performance metrics utilizing analytics tools (e.g., Google Analytics, Google Webmaster Tools, Omniture, Bing Webmaster Tools)